Recently I came across a question that I found very interesting. The question was how can Indian technology companies help their clients to derive business potential out of Web 2.0 technology.
You are looking at an example of a Web 2.0 technology right now - yes, a blog is an example of Web 2.0 technology. Orkut, Face Book, Meebo, Wikipedia, Twitter, Flikr, Youtube are other examples. Now what is so interesting about Web 2.0 ? For a minute, think what is common to all of the examples above. Aha, you got it. In all of the above applications, a lot of people do a lot of things. People share stuff, give and take advice, communicate and network. I google for information and probably find what I am looking for in the blog of a guy sitting in Africa.
Web 2.0 has fundamentally changed 2 thing about the web -
1. Huge social communities are being created.
2. People are interacting with each other in newer ways.
I think that Enterprise customers will perceive maximum value from Web 2.0 technology that will enable the following -
1. Reaching out to consumer communities for (a) maintaining credible information channels, maintaining/ expanding competitive position and customer base and selling new services (b) engaging in meaningful two way dialogue to receive feedback and detemine consumer perceptions and new ideas.
2. Effectively engage with business partners and suppliers to improve communication.
3. Capitalize on the inherent potential of social communities to foster information and knowledge exchange, collaboration and networking to drive product design and development within shorter time scales.
We need to articulate propositions that can resonate at highest executive decision making levels of our clients. Such a proposition must alleviate business concerns, must clearly be aligned to the client's business strategy and must also offer economic and competitive advantages over any other non Web 2.0 alternatives.
You are looking at an example of a Web 2.0 technology right now - yes, a blog is an example of Web 2.0 technology. Orkut, Face Book, Meebo, Wikipedia, Twitter, Flikr, Youtube are other examples. Now what is so interesting about Web 2.0 ? For a minute, think what is common to all of the examples above. Aha, you got it. In all of the above applications, a lot of people do a lot of things. People share stuff, give and take advice, communicate and network. I google for information and probably find what I am looking for in the blog of a guy sitting in Africa.
Web 2.0 has fundamentally changed 2 thing about the web -
1. Huge social communities are being created.
2. People are interacting with each other in newer ways.
I think that Enterprise customers will perceive maximum value from Web 2.0 technology that will enable the following -
1. Reaching out to consumer communities for (a) maintaining credible information channels, maintaining/ expanding competitive position and customer base and selling new services (b) engaging in meaningful two way dialogue to receive feedback and detemine consumer perceptions and new ideas.
2. Effectively engage with business partners and suppliers to improve communication.
3. Capitalize on the inherent potential of social communities to foster information and knowledge exchange, collaboration and networking to drive product design and development within shorter time scales.
We need to articulate propositions that can resonate at highest executive decision making levels of our clients. Such a proposition must alleviate business concerns, must clearly be aligned to the client's business strategy and must also offer economic and competitive advantages over any other non Web 2.0 alternatives.
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